Yesterday at one of London’s central schmoozing spots a couple hundred investors — including a surprising number of LPs — turned out for a chin wag on how to get ESG right, and the money that they could make from doing so. After four years reporting on the venture scene, it’s the first time I’ve attended a conference dedicated solely to ESG: a tentatively hopeful sign for where the ecosystem’s headed. Scroll on for the takeaways.
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Let's talk about E-S-G
ESG in VC is — if the FRAME conference in London yesterday is anything to go by — finally a topic worthy of GP and LP attention. 250 movers and shakers met at the UK capital’s ever popular 180 Strand, where heads of impact and ESG leads chatted excitedly about the fact their investment committee and LPs had dedicated a conference trip to the subject matter, something we might not have seen a few short years ago.
Don’t go thinking that means everyone now suddenly loves the acronym — or has worked out precisely how it fits into the venture model. Despite being increasingly focused on climate investments and the ESG agenda, Lightspeed’s Paul Murphy told the conference he’s banned the acronym at the fund, for example.
Likewise, Marie Ekeland, founder of climate-focused fund 2050, said that “ESG is the future of venture” — before adding: “We never talk ESG with our founders.” Instead, she uses the term “alignment methodology,” explaining that 2050 aims to find founders whose mission and beliefs align with the fund’s, and then helps to build a business model where those beliefs are furthered, and not countered, as revenues grow.
The actual nuts and bolts of capturing ESG metrics are still, as one partner termed it, “absolutely painful.” Filling out a survey with your data for each investor — who are all often collecting slightly different metrics — can be a stretch for time-poor early-stage founders.
There is, however, growing recognition that startups need to get their ESG reporting in shape early on, before they hit a size where mandatory reporting standards come in, and before they want to tap asset managers or debt financiers who’ll want thorough stats. “ESG is a big part of the pre-IPO road show,” one attendee said.
The other reason ESG has risen up the agenda? Because people believe it’ll make them more money.
“The successful companies of the moment, the companies securing large growth rounds, all have ESG embedded into them,” said Rainer Märkle, GP at HV Capital.
It’s the environmental part of ESG that’s getting capitalist’s going. The green transition is increasingly termed a trillion dollar opportunity. After all, the richest man in the world runs a climate company, Sarah Kunst of US fund Cleo Capital, reminded the room.
The flip side: investors are realising that not embedding climate change into their thesis could cost them a lot of money. One attendee mentioned doing an accounting exercise to calculate how much of their portfolio’s revenue would be wiped out should a carbon tax be introduced.
Away from the stage, one attendee brought up a boardroom dispute where a VC wanted to push an ESG focus, while another “just wanted the company to survive the next six months.” Chasing revenue and upping ESG are, sadly, not always aligned.
— Freya Pratty, senior reporter
Freya Pratty writes Sifted's climate tech newsletter, which drops the latest news, analysis and deals from the sector into inboxes every Thursday. Not signed up yet? You can do that here.
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