A coach for everyone!
Berlin-based early-stage VC Cherry is getting coaches for all its founders.
The firm’s putting aside a €50,000 coaching budget for every company it invests in — on top of the amount it would otherwise have put in. In other words, the startup gets €50k extra without giving away any more ownership, explains Filip Dames, founding partner at Cherry, who’s leading the scheme.
It isn’t mandatory for founders, but it is strongly encouraged.
“The power of a coach can be quite transformational if you’re in a role with a lot of responsibility and way too young for the job, with many people looking at you for decisions and leadership,” says Dames.
Founders with coaches tend to be much more reflective, he says.
“They ask themselves questions like: ‘How can I be a better CEO? A better leader? What are the things I need to work on? How do I manage conflicts?’”
Cherry’s curated a network of coaches with varying specialisms — from life coaches to speech coaches, leadership coaches to fundraising coaches — and negotiated prices for packages of 10 sessions.
The idea is that it’ll cover founders for one, if not two years, says Dames — and then they’ll hopefully continue paying for it themselves.
What’s in it for Cherry? Not just PR, insists Dames: “We’re definitely not doing this because we need another marketing argument.”
He says he wishes he’d had a coach back when he was in the Zalando C-suite, working towards an IPO.
“Towards the end, I was so stressed, working day and night and it wasn’t healthy.”
Fellow VCs, do you encourage your founders to get coaches? Do you see a big difference in those that have them? And — do you see enough of a difference to fork out a few million on getting them coaches? Let me know. Hit reply.